Carl H. Marcussen,

PhD, Senior Researcher, 

Centre for Regional and Tourism Reseach, Denmark

(earlier known as: Research Centre of Bornholm)

I am a senior researcher at the Centre for Regional and Tourism Research in Denmark, were I have done research into ICT and travel/tourism services since 1995. Emphasis in my research is on the Internet as a distribution (sales) channel. I was born in 1958 and hold the following degrees: B.Sc.(Economics), B.Com.(Marketing), MBA, PhD (Marketing) and have written a number of scientific journal articles plus many conference papers and several major reports. I have taught courses in marketing and related subjects. I am a reviewer of papers for the annual ENTER conferences and have occasionally reviewed manuscripts for journals. 

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List of publications by Carl H. Marcussen, PhD:

2009

· Information usage, motives and activities of tourist at Danish destinations in Denmark. Presented at the 18th Nordic Symposium in Tourism Research, 22-24 October, 2009, Esbjerg.

· Cycling tourism in north-western Poland, on Bornholm and in southern Sweden. Project report, United in Diversity, September 2009.

· Understanding destination choices of European travelers – Probabilities of visitation to destinations. Presented at the TTRA conference in the Netherlands 22-24 April, 2009.

· Trends in European Internet Distribution - of Travel and Tourism Services 1998-2008, with projections to 2009, updated 23 March, 2009.

2008

· A multiple regression approach to estimating tourist spending per night– in Denmark. Presented at a seminar on Tourism and Regional Development, Aalborg University, 26-28 Nov., 2008

· Speaking at an IT/tourism seminar in Varberg, Sweden, 29 Oct. 2008, about the trends in the European and Scandinavian online travel market.

· Tourism on Bornholm (English version), Notat om Turismen på Bornholm – med særlig vægt på østkysten (Danish version), Oct. 2008.

· Determinants of tourist satisfaction and intention to return – to destinations in Denmark. Presented at the 17th Nordic Symposium in Tourism Research. 25-27 September, 2008, Lillehammer.

· Speaking at ENTER 2008 in Innsbruck on 23 January about Online travel trends in the European market.

2007

· The Polish Market for Holidays on Bornholm – by Sea and Air, October 2007.

• Comparing tourist motives, activities and satisfaction of first-time and repeat visitors in Denmark”, Carl Henrik Marcussen and Jie Zhang. Presented at the 16th Nordic Symposium in Tourism Research. Helsingborg, 27-30 September, 2007, Lund University, Sweden.
• Tourist motivation, market segmentation and marketing strategies. Jie Zhang and Carl Henrik Marcussen. Presented at 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research. 4-6 June, 2007, Charleston, South Carolina, USA.

2006

· Online booking of holidays to Bornholm - Trends relating to dynamic packaging (in Danish: Online booking af bornholmerferier), December 2006, updated March 2007. 

· The Polish market for ferry transport to Bornholm (in Danish: Det polske marked for færgetransport til Bornholm).   

· Feasibility of establishing seasonal flights to Bornholm. Working paper, June '06. 

· Speaking at the "European CRS Conference", Brussels, Belgium, 28 April '06, about the 2006 update of the "trends in European Internet Distribution" study.  

2005

· Online Booking of Danish Hotels, Scandinavian Hotel Conference, Copenhagen Business School, 14 November 2005 

· Online booking of car-ferry crossings in Scandinavia,  Innovation and Tourism, international seminar, 29-30 September, Majorca, Spain.  

· Online booking of Danish holiday cottages, hotels and other accommodation services (in Danish), August 2005

· Trends in eTourism adoption, 4th eTourism Futures Forum, University of Surrey, 21-22 March 2005. 

· Experten zum Thema E-commerce (participation in fvw-Round-Table discussion), fvw International, No. 5, 4 March 2005, from p. 46 

2004

· Perspectives of Internet distribution in the 10 new EU countries - with particular emphasis on Poland, 18-19 November 2004, European Tourism Conference, Sopot, Poland

· New trends in Internet marketing and sales - with an emphasis on the 10 new EU countries, and Estonia in particular, Baltic Tourism Commission (BTC) Conference, Tallinn, Estonia, 23 September. 

• The Baltic Sea Cruise Market 2003-2004 – Opportunities for Bothnian Arc 2005, presented in Piteå, Sweden, 18 March, available online as working paper 31 March (63 pp). 
• Package tours vs. self-organised holidays, presentation at seminar, 18 February. 

2003

• Internet Distribution of Travel and Tourism Services: USA – Europe - Brazil. Presented at the WTO Business Council seminar ”E-Business for Tourism”, Sao Paulo, Brazil, 15-16 September, 2003 (56 slides). 
• “Legislative barriers for transit travel between the island of Bornholm and the rest of Denmark through southern Sweden” (in Danish), August, working paper.  
• Trends in the US online travel market - 2000-2002, April 2003. 
• Trends in European Internet Distribution - of Travel and Tourism Services, 1998-2006, updated April 2003.  
• “Early adopters of WAP for hotels - A series of European case studies”, Working-paper, February 2003, 55 pp. 

2002

• “Comparing SMS and WAP in Europe with i-mode in Japan”, at Next Generation WAP Services & i-mode, by IIR Telecoms & Technology, London, 21 to 23 Jan. 2002 (42 slides).
• “SMS, WAP, m-commerce - opportunities for travel and tourism services including hotels", at the Elecronics in Tourism Congress, ITB Berlin, 17-20 March 2002 (48 slides, half of which shown). 
• “e+mCommerce: Implications for Travel", at eTourism Futures, seminar, University of Surrey, 25-26 March 2002 (18 slides). 
• Fixed-line and mobile Internet commerce for hotels. Presented at: 11th Nordic Symposium in Tourism and Hospitality Research, Göteborg, 14-17 Nov. 2002. 

2001

• “WAP for travel and tourism services.” Preliminary results of an international survey of a virtual panel of real experts were presented at IFITT workshop on mobile applications, 25 Jannuary, Innsbruck (25 slides). Updated August. Also at the virtual conference Corporate Travel 2001, 2-13 July and the following 12 months, in the Traveller Support Systems section. 
• Panel Session participation: “Selling through wireless channels and exploiting potential revenue streams”, at the conference E-commerce for Travel Europe 2001, 2-4 April, Paris.
• “Trends in European Internet distribution”, available online. Also at the virtual conference Corporate Travel 2001, 2-13 July and the following 12 months, in the E-Commerce section, 2 July. 
• “WAP for business travellers. Presentation and discussion of the results of an European/international survey of a virtual panel of real experts”, working paper, 64 pp., August (available online only). 
• “Mobile data and m-commerce in Europe - A mobile network operators’ revenue perspective, 1999-2003”, August 2001, Updated March 2002, working paper (available online only). 
• “Response rates in Online Market Research – Experiences from an Online Expert Survey into WAP for business travellers”, keynote at the conference Innovations in Online Market Research, organized by IIR Conferences, 11-12 Sept. 2001, Amsterdam (55 slides plus appendix).
• “Internet sales of travel and tourism services in the European market 1998-2000: A method of tracking trends by focusing on major online marketers”, Information Technology & Tourism, Vol. 4, Number 1, pp. 3-14.

2000

• "Online hotel-booking [in Danish] – En belysning af mulighederne for etablering af links fra www.visitdenmark.com til online booking websites" (49 pp.) and summary, slides in Danish (available online only). March 2000.
• Quantifying Trends in European Internet Distribution - of Travel and Tourism Services", Summary of a presentation given at the University of Westminster, London, in the seminar Information Technology  & Strategic Tourism Management, 9-10 March 2000, website with adjusted results established 28 March '00, latest revision March 2003.
• “Tour Operators in Scandinavia and Finland on the Net: A European Perspective”, Anatolia - An International Journal of Tourism and Hospitality Research, Vol. 11 No. 1, pp. 6-21, Summer 2000. 
• "Mobile phones, WAP and the Internet - The European market and usage rates in a global perspective 2000-2003 . Summary and access to full study in pdf (108 slides). 22 October, last updated October 2002.

1999

• "Distribution of Danish holiday cottages via the Internet/WWW", paper for ENTER’99, January.
• "Tour operators in Scandinavia on the Net", TTRA European chapter, DIT, Dublin, 29 Sept. - 2 Oct., in J. Ruddy (ed.), Conference Papers.
• "Internet distribution of European travel and tourism services - The market, transportation, accommodation and package tours", Research Centre of Bornholm, October, 304 pp.
• "The effects of Internet distribution of travel and tourism services on the marketing mix: No-frills, fair fares and fare wars in the air", Information Technology & Tourism, ISSN 1098-3058, Vol. 2, No. 3/4, special issue on Electronic Commerce and Tourism, pp. 197-212.

1998

• "Extranets of National Tourist Boards: Denmark, Australia, Austria, and Norway", presented at ENTER’98 in Istanbul, published in Buhalis et.al. (eds), Springer Verlag.
• Distribution af danske turismeprodukter i Europa - status, trends og udviklingsmuligheder, 346 pp.
• "Distribution of Danish Tourism Products in Europe - Status, Trends, and Challenges", (English version of the summary of a book in Danish), Electronic Markets - International Journal of Electronic Markets, issue 98/2, also published electronically, www.electronicmarkets.org.
• "The possibilities of improved utilisation of IT for promotion and sales/distribution of Bornholmian tourism  products" (emphasising the Internet - in Danish), report prepared for Destination Bornholm, published by the Research Centre of Bornholm,  98 pp.

1997

• "Electronic distribution of holiday and business hotels", paper presented at "the Fouth International Conference on Information and Communication Technology in Tourism - ENTER 97", Edinburgh, Scotland, January 22-24, 1997. In proceedings ed. by A Min Tjoa, published by Springer.
• "Information and Communication Technologies (ICTs) as a Facilitator of Development in Peripheral Regions: The Case of the Internet/WWW on the Island of Bornholm" (with Sune Johansson), RSA conference, Frankfurt (Oder), Germany, September.
• "Marketing European Tourism Products via Internet/WWW", Journal of Travel & Tourism Marketing, Vol. 6 (No. 3/4), pp. 23-34, simultaneously published in "Geography and Tourism Marketing (ed: Martin Oppermann), Haworth Press.
• Telematics - Opportunity or Threat for Peripheral Areas (with Jesper Manniche), Rural Society, Australia, Vol. 7, No. 3/4 1997, pp. 13-26

1996

• "Tourist Bureaux as Booking-Centres for Accommodation" (with Peter Morthorst), presented at the conference "Information and Communication Technologies in Tourism" (ENTER'96), Innsbruck, Austria, January 17th to 19th, 1996, proceedings published by Springer Verlag, edited by Klein et.al.
• "Hotel representation companies and the Internet", presented at the Hospitality Information Technology Association (HITA) in Edinburgh. May 18th to 20th, 1996, published in proceedings edited by Dr. Andy Frew. Also to be published in the electronic journal of HITA.
• "Quality certification as a key success factor in international marketing of food products" (with professor Niels Jørgensen), MAPP project report, May 1996.
• "The Effects of EDI on Industrial Buyer-Seller Relationships - A Network Perspective. Selected Results of Two Case Studies and Managerial Implications" based on PhD thesis, International Journal of Purchasing and Materials Management, Summer 1996 pp. 20-26.
• Second report from the project "the technological development of Bornholm" entitled "Teknologianvendelse og -fornyelse i bornholmske erhverv - En undersøgelse af turisterhverv, jern- og metalindustri og telearbejde" (with Kresten Storgaard and Jesper Manniche), September 1996.
• "Turistinformations

- og bookingsystemer " - en casesamling" (in Danish), November 1996, independent contribution within the project "the technological development of Bornholm" (205 pp.).

• "EDI i logistisk belysning - Danske erfaringer" (with Jens Jørlück, Uni. of Århus), published by Børsens Forlag in a book in Danish on Logistics Management, edited by Schultz-Nielsen et.al. of the Southern Denmark Business School, autumn 1996.

1995

• "The Effects of EDI on Industrial Buyer-Seller Relationships - Seen in a Network Perspective", PhD-thesis published by the Southern Denmark Business School, Erhvervsøkonomiske Skriftserie, August 1995.
• "The Social Construction of Industrial Networks", presented as competitive paper at the 11th international 'IMP' conference "Interaction, relationships and Networks - past, present, future" September 7th to 9th, 1995, at the Manchester Business School, published in proceedings edited by Turnbull et.al.
• First report from the Danish Social Research Council project "the technological development of Bornholm" entitled "Telematik - Nye Veje for Bornholm? Præcisering af teoretiske og praktiske udgangspunkter" (with Kresten Storgaard, Birgit Jæger and Jesper Manniche), September 1995.

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Last updated: 19 November, 2009.