Carl H. Marcussen,
(earlier known as: Research Centre of Bornholm)
I am a senior researcher at the Centre for
Regional and Tourism Research in Denmark, were I have done research into
tourism related topics since 1995. Emphasis in my current research is advanced
analyses of tourism survey data. Furthermore I undertake analyses based on
comprehensive sets of micro data. I was born in 1958 and hold the following
degrees: B.Sc.(Economics), B.Com.(Marketing), MBA, PhD
(Marketing) and have written a number of scientific journal articles plus many
conference papers and several major reports. I have taught courses in marketing
and related subjects. Occasionally I act as a reviewer of manuscripts for
List of publications by Carl
H. Marcussen, PhD:
- Pendlingsanalyse for Bornholm (med Anders Hedetoft). For
Bornholms Regionskommune, Kontaktrådet
for trafikbetjeningen af
Bornholm. November 2012.
- Flytteanalyse for Bornholm 2000-2011. For Bornholms Regionskommune. November 2012.
attraction visitor numbers – in the Danish provinces. The 21st Nordic
Symposium in Tourism and Hospitality Research, Umeå, Sweden, 8-10 November
of seasonal tourism demand – in Europe. Presented at the workshop Tourists
as Consumers, Visitors, Travellers, Kore
University, Enna, Sicily, 7-9 October 2012.
- Kystturisme i Danmark (med Anders Hedetoft og Jie Zhang). Udarbejdet for Videnscenter
for Kystturisme. Oktober
- Temperature and destination
choice – a pan-European perspective. IGC Cologne 2012, 32nd International
Geographical Congress, 26-30 August 2012.
af de økonomiske og beskæftigelsesmæssige virkninger af udvidelse af Statens Naturhistoriske
Steen Schønemann og Jie Zhang). Udarbejdet for Statens Naturhistoriske Museum. April 2012.
- Udpendling fra
Roskilde Kommune. Udarbejdet for
Niras. Januar 2012.
- Determinants of tourist
satisfaction and intention to return. Tourism
– An International Interdisciplinary Journal, 59(2), 203-221.
- Determinants of tourist
spending - in cross-section studies and at Danish destinations. Tourism Economics, 17(4), 833-855.
in tourism – Separating the natural and institutional causes.
Presented at the 7th biannual Symposium of Consumer Psychology
of Tourism, Hospitality, and Leisure of the International Academy of
Culture, Tourism, and Hospitality Research in Chiang Mai, Thailand, 24-27
- Determinants of spending by
Danish travellers. Anatolia, Vol. 22, No.
1, April 2011, 47-55.
usage, motives and activities of tourist at Danish destinations in Denmark.
Presented at the 18th
Nordic Symposium in Tourism Research, 22-24 October, 2009, Esbjerg.
in north-western Poland, on Bornholm and in southern Sweden. Project report,
United in Diversity, September 2009.
destination choices of European travelers – Probabilities of visitation to
destinations. Presented at the TTRA conference in the Netherlands 22-24 April,
Trends in European Internet
Distribution - of Travel and Tourism Services 1998-2008, with projections
to 2009, updated 23 March, 2009.
regression approach to estimating tourist spending per night– in Denmark.
Presented at a seminar on Tourism and Regional Development, Aalborg University,
26-28 Nov., 2008
at an IT/tourism seminar in Varberg, Sweden, 29 Oct.
2008, about the trends in the European and Scandinavian online travel market.
on Bornholm (English version), Notat om Turismen
på Bornholm – med særlig vægt på østkysten (Danish version), Oct. 2008.
of tourist satisfaction and intention to return – to destinations in
Denmark. Presented at
the 17th Nordic Symposium in Tourism Research. 25-27 September, 2008,
at ENTER 2008 in
Innsbruck on 23 January about Online travel
trends in the European market.
Polish Market for Holidays on Bornholm – by Sea and Air, October 2007.
tourist motives, activities and satisfaction of first-time and repeat
visitors in Denmark”, Carl Henrik Marcussen and Jie Zhang. Presented
at the 16th Nordic Symposium in Tourism Research. Helsingborg, 27-30
September, 2007, Lund University, Sweden.
motivation, market segmentation and marketing strategies. Jie Zhang
and Carl Henrik Marcussen. Presented at 5th Bi-Annual Symposium of the
International Society of Culture, Tourism, and Hospitality Research. 4-6
June, 2007, Charleston, South Carolina, USA.
booking of holidays to Bornholm - Trends relating to dynamic packaging (in
booking af bornholmerferier), December 2006, updated March 2007.
Polish market for ferry transport to Bornholm (in Danish: Det
polske marked for færgetransport
of establishing seasonal flights to Bornholm. Working paper, June
at the "European CRS Conference", Brussels, Belgium, 28 April '06,
about the 2006 update of the "trends in European Internet
Online Booking of
Danish Hotels, Scandinavian Hotel Conference, Copenhagen Business School,
14 November 2005
booking of car-ferry crossings in Scandinavia,
Innovation and Tourism, international
seminar, 29-30 September, Majorca, Spain.
Online booking of
Danish holiday cottages, hotels and other accommodation services (in
Danish), August 2005
in eTourism adoption, 4th eTourism
Futures Forum, University of Surrey, 21-22 March 2005.
Experten zum Thema E-commerce (participation in fvw-Round-Table
discussion), fvw International, No. 5, 4 March 2005,
from p. 46
Internet distribution in the 10 new EU countries - with particular emphasis on
Poland, 18-19 November 2004, European Tourism Conference, Sopot, Poland
New trends in Internet
marketing and sales - with an emphasis on the 10 new EU countries, and
Estonia in particular, Baltic Tourism Commission (BTC) Conference, Tallinn,
Estonia, 23 September.
- The Baltic Sea Cruise
Market 2003-2004 – Opportunities for Bothnian
Arc 2005, presented in Piteå, Sweden, 18 March,
available online as working paper 31 March (63 pp).
tours vs. self-organised holidays, presentation at seminar, 18
Distribution of Travel and Tourism Services: USA – Europe - Brazil.
Presented at the WTO Business Council seminar ”E-Business for Tourism”,
Sao Paulo, Brazil, 15-16 September, 2003 (56 slides).
barriers for transit travel between the island of Bornholm and the
rest of Denmark through southern Sweden” (in Danish), August, working
- Trends in the US online
travel market - 2000-2002, April 2003.
- Trends in European
Internet Distribution - of Travel and Tourism Services, 1998-2006,
updated April 2003.
- “Early adopters of WAP for hotels - A series of European case studies”,
Working-paper, February 2003, 55 pp.
- “Comparing SMS and WAP in Europe with i-mode in Japan”,
at Next Generation WAP Services & i-mode, by
IIR Telecoms & Technology, London,
21 to 23 Jan. 2002 (42 slides).
- “SMS, WAP, m-commerce -
opportunities for travel and tourism services including hotels",
at the Elecronics in Tourism Congress, ITB
Berlin, 17-20 March 2002 (48 slides, half of which shown).
- “e+mCommerce: Implications for
Travel", at eTourism Futures, seminar,
University of Surrey, 25-26 March 2002 (18 slides).
- Fixed-line and
mobile Internet commerce for hotels. Presented at: 11th Nordic
Symposium in Tourism and Hospitality Research, Göteborg,
14-17 Nov. 2002.
- “WAP for travel
and tourism services.” Preliminary results of an international survey
of a virtual panel of real experts were presented at IFITT workshop on
mobile applications, 25 Jannuary, Innsbruck (25
slides). Updated August. Also at the virtual conference Corporate Travel
2001, 2-13 July and the following 12 months, in the Traveller Support
Session participation: “Selling through wireless channels and exploiting
potential revenue streams”, at the conference E-commerce for Travel Europe
2001, 2-4 April, Paris.
- “Trends in European
Internet distribution”, available online. Also at the virtual conference
Corporate Travel 2001, 2-13 July and the following 12 months, in the
E-Commerce section, 2 July.
- “WAP for
business travellers. Presentation and discussion of the results of an European/international survey of a virtual panel of
real experts”, working paper, 64 pp., August (available online
- “Mobile data and
m-commerce in Europe - A mobile network operators’ revenue
perspective, 1999-2003”, August 2001, Updated March 2002, working paper
(available online only).
rates in Online Market Research – Experiences from an Online Expert
Survey into WAP for business travellers”, keynote at the conference
Innovations in Online Market Research, organized by IIR Conferences, 11-12
Sept. 2001, Amsterdam (55 slides plus appendix).
sales of travel and tourism services in the European market 1998-2000: A
method of tracking trends by focusing on major online marketers”, Information
Technology & Tourism, Vol. 4, Number 1, pp. 3-14.
- "Online hotel-booking [in Danish] – En belysning
af mulighederne for etablering af links fra www.visitdenmark.com til
online booking websites" (49 pp.) and summary, slides
in Danish (available online only).
Trends in European Internet Distribution - of Travel and Tourism
Services", Summary of a presentation given at the University of
Westminster, London, in the seminar Information Technology &
Strategic Tourism Management, 9-10 March 2000, website with adjusted
results established 28 March '00, latest revision March 2003.
- “Tour Operators in Scandinavia and Finland on the Net: A European
Perspective”, Anatolia - An
International Journal of Tourism and Hospitality Research, Vol. 11 No.
1, pp. 6-21, Summer 2000.
- "Mobile phones, WAP and the Internet - The European market and usage rates in a
global perspective 2000-2003 . Summary and access
to full study in pdf (108 slides). 22 October,
last updated October 2002.
- "Distribution of Danish holiday cottages via the
Internet/WWW", paper for ENTER’99, January.
- "Tour operators in Scandinavia on the Net", TTRA European
chapter, DIT, Dublin, 29 Sept. - 2 Oct., in J. Ruddy (ed.), Conference
- "Internet distribution of
European travel and tourism services
- The market, transportation, accommodation and package tours", Research
Centre of Bornholm, October, 304 pp.
- "The effects of Internet distribution of travel and tourism
services on the marketing mix: No-frills, fair fares and fare wars in the
air", Information Technology & Tourism, ISSN 1098-3058, Vol. 2,
No. 3/4, special issue on Electronic Commerce and Tourism, pp. 197-212.
- "Extranets of National Tourist Boards: Denmark, Australia,
Austria, and Norway", presented at ENTER’98 in Istanbul, published in
Buhalis et.al. (eds), Springer Verlag.
af danske turismeprodukter i Europa - status, trends og
udviklingsmuligheder, 346 pp.
- "Distribution of Danish Tourism Products in Europe - Status,
Trends, and Challenges", (English version of the summary of a book in
Danish), Electronic Markets - International Journal of Electronic Markets,
issue 98/2, also published electronically, www.electronicmarkets.org.
- "The possibilities of improved utilisation
of IT for promotion and
sales/distribution of Bornholmian tourism products"
(emphasising the Internet - in Danish), report
prepared for Destination Bornholm, published by the Research Centre of
Bornholm, 98 pp.
- "Electronic distribution of holiday and business hotels",
paper presented at "the Fouth International
Conference on Information and Communication Technology in Tourism - ENTER
97", Edinburgh, Scotland, January 22-24, 1997. In proceedings ed. by
A Min Tjoa, published by Springer.
- "Information and Communication Technologies (ICTs) as a
Facilitator of Development in Peripheral Regions: The Case of the
Internet/WWW on the Island of Bornholm" (with Sune
Johansson), RSA conference, Frankfurt (Oder), Germany, September.
- "Marketing European Tourism Products via Internet/WWW", Journal
of Travel & Tourism Marketing, Vol. 6 (No. 3/4), pp. 23-34,
simultaneously published in "Geography and Tourism Marketing (ed: Martin Oppermann), Haworth Press.
- Telematics - Opportunity or Threat for
Peripheral Areas (with Jesper Manniche), Rural
Society, Australia, Vol. 7, No. 3/4 1997, pp. 13-26
- "Tourist Bureaux as Booking-Centres for Accommodation" (with Peter Morthorst), presented at the conference
"Information and Communication Technologies in Tourism"
(ENTER'96), Innsbruck, Austria, January 17th to 19th, 1996, proceedings
published by Springer Verlag, edited by Klein
- "Hotel representation companies and the Internet",
presented at the Hospitality Information Technology Association (HITA) in
Edinburgh. May 18th to 20th, 1996, published in proceedings edited by Dr.
Andy Frew. Also to be published in the
electronic journal of HITA.
- "Quality certification as a key success factor in
international marketing of food products" (with professor
Niels Jørgensen), MAPP project report, May 1996.
- "The Effects of EDI on Industrial Buyer-Seller Relationships -
A Network Perspective. Selected Results of Two Case Studies and Managerial
Implications" based on PhD thesis, International Journal of
Purchasing and Materials Management, Summer 1996 pp. 20-26.
- Second report
from the project "the technological
development of Bornholm" entitled "Teknologianvendelse og -fornyelse i bornholmske
erhverv - En undersøgelse af turisterhverv, jern- og metalindustri og
telearbejde" (with Kresten Storgaard and
Jesper Manniche), September 1996.
og bookingsystemer "
- en casesamling" (in Danish), November 1996, independent contribution
within the project "the technological development of Bornholm" (205
Effects of EDI on Industrial Buyer-Seller Relationships - Seen in a
Network Perspective", PhD-thesis published by the Southern Denmark
Business School, Erhvervsøkonomiske Skriftserie, August 1995.
Social Construction of Industrial Networks", presented as competitive
paper at the 11th international 'IMP' conference "Interaction, relationships
and Networks - past, present, future" September 7th to 9th, 1995, at
the Manchester Business School, published in proceedings edited by
report from the Danish Social Research Council project "the
technological development of Bornholm" entitled "Telematik - Nye
Veje for Bornholm? Præcisering
af teoretiske og praktiske udgangspunkter" (with Kresten Storgaard,
Birgit Jæger and Jesper Manniche), September 1995.
Last updated: 12 March, 2013.