Regional Studies Association Network:
Experience Economy and Spatial Strategies
Call for Papers
Revisiting territoriality in the Experience Economy: Territorial labour markets, networks, and institutional frameworks
September 13-14, 2012
Organised by The Centre for Regional and Tourism Research (CRT)
Research network organisers:
Prof. Anne Lorentzen, Aalborg University
Hugues Jeannerat and Prof. Olivier Crevoisier, University of Neuchâtel
Prof. Tone Haraldsen, Lillehammer University College
Karin Topsø Larsen, Centre for Regional and Tourism Research
Senior Researcher Jesper Manniche, Centre for Regional and Tourism Research
This workshop is the fourth in a row of four research network meetings. The first was held in Neuchâtel in December 2009 and was termed “Producers and consumers in the Experience Economy: What territorial shapes?” with a focus on the territorial dimensions of production-consumption relations. A territorial staging system model was introduced as a conceptualisation of the territorial dimensions of the interaction between production resources and consumption engagement on experience markets.
The second workshop was held by Aalborg University in Aalborg, Denmark in September 2010 with the title “The experience turn in local development and planning” and with a particular focus on the quality of place as part of both local development planning initiatives in attracting tourists and new residents to particular localities as well as the role of place branding in a wide range of experience products. The focus thus evolved from experience economic markets to regional growth potentials in lieu of the particular relationships which are fostered between producers and consumers in what is termed `the experience turn´.
The third workshop was held at Hafencity University in Hamburg, Germany in November 2011 with the title: “Theorizing the Experience Economy: Towards a Future Agenda?” This workshop did not restrain to a territorial focus as in previous workshops in order to open up toward a wider multi-disciplinarian approach on the scopes and limits of the experience economy perspective. A more critical discussion of the experience economy arose and more perceptual and definitional issues were debated including conceptual overlap between cultural and creative economy approaches.
This fourth and final workshop will revisit these issues whilst focussing specifically on the territorial aspects of the experience economy and specifically how it is” played out” in a peripheral context with a critical approach to regional development strategies based on perceived regional growth opportunities in the experience economy.
The following questions may guide your abstract:
• Are there distinctive characteristics of respectively `an urban´ and `a rural´ experience economy?
• Critical approaches to the social and territorial dimensions of labour markets in the experience economy – urban as well as rural and insular perspectives.
• What is the role of networks and private-public partnerships in the experience economy and what are their territorial aspects?
• How does economic value and market organisation shape territorial development in the Experience Economy?
• What are the potentials and threats for economic and socio-cultural development of experience-based activities such as tourism in rural and urban areas?
• Territorial innovation and knowledge systems in the experience economy - demands for institutional and governance frameworks?
• Revisiting the Territorial Staging System model: from conceptualisation model to analytic tool for understanding territorial production and consumption resources.
• Consumer perspectives on and consumption of territorialised experiences; what are the emerging forms of territorialised experience offerings?
These questions are indicative; please feel free to submit an abstract on any topic related to the specific issues of the workshop.
The aim of the workshop is to exchange and develop research within the workshop topics including practitioners working with innovation and development in peripheral areas in an experience economic perspective.
We aim to communicate the results of the workshop, the form of which will be discussed at the workshop.
The workshop is open to all researchers, young and experienced, PhD students, practitioners and policy makers with an interest in the Experience Economy and rural as well as urban development issues.
We invite all participants to submit a paper proposal in English and in no more than 2500 characters no later than August 15 2012. Abstracts should be sent to the local organisers at firstname.lastname@example.org.
We also invite participants to submit full papers, which will be needed in order to consider them for possible publications. Full papers should be submitted to email@example.com. no later than September 1 2012.
Aim of the Research Network
The experience economy represents a turn, not only in business strategies but also in local development strategies. Local politicians and planners increasingly focus on quality of place and quality of life as an aim in itself and as a tool for attracting citizens, tourists and businesses. Businesses, on the other hand, focus increasingly on non-material features of their products such as narratives and images which relate to the customers’ perceptions. It seems that no city or region can afford to stay unnoticed, and place branding is part of the play of the global competition between places.
The focus of the network is the role of place, spatial narratives and identity in the leisure, culture and experience economy and planning, and the spatial development potentials of these economies in rural as well as urban contexts. The research network intends to coordinate, produce and disseminate front line research on the spatial dimensions of the emerging leisure, culture and experience economy.
The network intends to research into the following issues:
• Regions and cities in the experience economy
• Trends in the experience demands and consumption: Leisure, culture places and events
• Event making as a strategic tool in local development
• The construction of experience regions, networks and narratives
• Knowledge and innovation in the experience economy
• Stakeholders of the experience economy and public private partnerships
• Globalisation, mobility and the experience economy
• Social and geographic layers of the experience economy
• Place branding and authenticity
• Typology of experience based urban strategies
• Impact of the financial crisis of the experience economy
• The experience economy in the industrial sector
• The commodification of culture, leisure, experience and its impacts on the cultural and social dynamism of local communities