Tourism Analysis for Qaasuitsup Municipality, Greenland
The world's largest and northernmost municipality is currently developing a strategy for tourism development in the region. CRT is going to prepare officials and politicians for the strategic work with an analysis of the existing tourism in Northwest Greenland, and by enlightening potentials for tourism development in the area.
The survey of tourists visiting the region during summer 2012 will increase the municipality's factual knowledge of the Northwest Greenland tourism. Among the focus areas are:
Demographic characteristics of the visitors
Reasons to visit Greenland and the region
Tourists' satisfaction with service and products
Dissatisfaction and deprivation during their stay
Information retrieval and market knowledge
Length of stay and activities
Consumption and travel budget
The analysis leads into a series of recommendations for the tourism products the region should focus on, good marketing potentials and an indication of the tourist markets and segments with specific potentials.
Cruise tourism in the North Atlantic is developing rapidly. However, it requires close cooperation between different actors, if the full potential is to be exploited. Therefore, as an independent area of focus in the overall analysis there is made an assessment of options to get more cruise liners to Ilulissat. The city is the center of tourism in North-West Greenland and best known for Ilulissat Icefjord
, which is included on UNESCO World Heritage Site.
Data for the tourism analysis collected in summer 2012 in cooperation with tour operators and accommodations in Qaasuitsup Municipality.
For more information contact Consultant Anja Bach-Jensen, firstname.lastname@example.org
, tel. 00 45 3085 5171.