Planning for a more sustainable tourism. A Pan Nordic analysis of Regional Tourism Strategies for rural areas.'

This chapter presents a content analysis of 110 rural, subnational (i.e. municipal, subregional and regional) tourism plans in Nordic countries (Denmark, Finland, Iceland, Norway, Sweden and the Faroe Islands, Greenland and Åland) to explore several visions and goals for tourism development. Two different patterns are explored to understand the resulting distribution of sustainability concern types: (i) the local openness about negative impacts of tourism, and (ii) (a proxy for) the degree of participation in the development of the subnational tourism development plan relative to the resulting sustainability concern.